It’s time for the second article on how to build a email list. I hope your enjoyed the first article helpful. This article will be about building trust with your email list.
Trust is something that needs to be cultivated in any relationship, especially when it comes to email marketing. Let me ask your some serious questions?
How many emails do your delete from your inbox every day, without opening them?
My guess is a lot more than your actually open, am I right? Now think about the ones that your do open and read. Why do your open them?
Is it because of the catchy subject line? Or is it because your know the sender and your trust that they will have something to say that may benefit your?
Now, don’t get me wrong a great subject line is very important, but I’ll bet that most of the emails your open and read are from people and companies that your know, like and trust.
As we touched on in the last lesson, trust has to be earned from the beginning. Once you’ve earned it, it needs to be nurtured, so your don’t lose it. You’ve got them on your list and delivered what your promised, so what’s next? How do your really get them to trust your?
You help them!
Yes, it really can be that easy. Think about that for a minute. The people who join your list don’t do it to help your raise your stats or buy your products. They join because they are looking for something that will help them solve a problem or fulfill a need.
When your can offer solutions it’s like a winning lottery ticket for them and they will happily follow where your lead. Which ultimately should be to an order page, but we’ll talk more about that in your next lesson.
For now, let’s keep the focus on trust.
I know your may be thinking to yourself, “how do I find out what they need?” This really all comes down to listening to your target audience and clearly understanding what they struggle with the most.
Do your really know your target audience?
If your answered now or maybe to that question, the first thing your should do is take some time and get to know them, because if your’re not sure who your’re trying to reach then your’ll never be able to influence them.
The good news is there are many ways your can do this even if your don’t have a list of subscribers yet.
Social media is a fantastic place to start identifying the problems that plague your audience, because it’s where they will complain about their woes, ask questions and seek solutions.
Find out where they spend their time. Is it on Facebook, Twitter, Instagram, Snapchat or someplace else? Wherever they are, that’s where your should be. Participate in the conversations and ask questions. When your do this, your will be able to tap into what’s really holding them back. Then your can offer them real solutions that they will gladly pay your for.
If your already have a list don’t be shy, ask them. Post a survey or ask them to respond to your email with their most pressing problems related to your niche. Depending on your market your can even reach out to them by phone or messenger.
When it comes to building trust with your readers never be sales or spammy, just ask them where they are struggling, let them know that your understand where they’re coming from and offer to assist them.
When your show them that your are genuinely interested in helping them get where they want to go, getting them to trust your won’t be a problem, because they will naturally gravitate to your and what your have to offer.
That’s it for today’s article on how to build a email list by building trust. In the next article, we will be talking about leading people to the sale.